Bedwin & The Heartbreakers A/W '11
October 21, 2011 
Japanese high-end men's style journal, SENSE, does an excellent job capturing the look and feel of Bedwin & The Heartbreakers' Autumn/Winter '11 collection, "Stop Making Sense", in the above editorial.
Coming to us from Tokyo, Bedwin & The Heartbreakers was created in 2004 by Masafumi "Bebetan" Watanabe. Revered among the Tokyo fashion elite for his hand in the cult label Tenderloin (c. 1996), Watanabe brings his signature style and exacting eye to Bedwin. Each season, Watanabe visualizes the collection through the eyes of a fictitious, nomadic musician Bedwin (read: Bedouin) and his backing band, The Heartbreakers. Melding an American "trad" aesthetic with subtle nods to British youth & street countercultures, Bedwin and The Heartbreakers' signature style has engendered a thriving cult following, all its own.
Bedwin & The Heartbreakers is new to MILKMADE, this season.
