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Monday
Jul282014

Preview: I OWE YOU ART COMES FIRST



The highlight of our recent buying trip to New York for Spring/Summer '15 was undoubtedly discovering I OWE YOU ART COMES FIRST. Tagged "where are meets the artisan", the collection is a collaboration between The IOU Project that promotes transparency from hand-woven fabrics to finished products by connecting the end consumer with the full story behind the manufacture of their garment, and London-based creative collective Art Comes First helmed by Sam Lambert & Shaka Maidoh. Using custom hand-loomed fabrics sourced from IOU's partnership with artisan fabric weavers in India, I OWE YOU ART COMES FIRST touts Saville Row design and construction by Art Comes First. Here's a short film to introduce you to the initiative.